Category: SEO

SEO – Earn Money

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Adding Departure Location and Destination Keywords to the H1

[ad_1] Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: This time the...

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What Are Hreflang Attributes & How to Implement Them

[ad_1] What Is the Hreflang Attribute? Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page...

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How to Create a Plan That Brings Results

[ad_1] What Is Content Planning? Content planning is how you define what content you’re going to publish, when, and where. With an effective content plan (sometimes referred to as a “content calendar” or “editorial...

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The Definitive Guide to Brand Storytelling (+ Free Template)

[ad_1] Successful companies all do one thing really well: tell powerful, compelling stories.  Stories are engaging. They help us form connections between ourselves and the storytellers.  This creates an opportunity for companies that want...

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How to Launch a Successful Creator Marketing Campaign

[ad_1] Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build brand credibility all...

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12 KPIs for SEO to Track & Measure

[ad_1] Key performance indicators (KPIs) for SEO are metrics that help you evaluate the performance of your SEO efforts. Without defining, monitoring, and analyzing the SEO KPIs that matter for your business, there’s no...

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A Beginner’s Guide to Online Reputation Management

[ad_1] Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and...

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Where It Is & How to Find It

[ad_1] What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app). Google Analytics uses this...

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What Is a SERP? Search Engine Results Pages, Explained

[ad_1] “SERP” stands for “search engine results page.” A SERP is the page that a search engine displays to a user after they conduct a search. Google SERPs typically include seven to ten links...