[ad_1] Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: This time the majority of our followers were RIGHT! Read further to find out why. The Case Study One important element that is often […]
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What Are Hreflang Attributes & How to Implement Them
[ad_1] What Is the Hreflang Attribute? Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences. Hreflang is an important international SEO concept. It helps ensure that the right […]
How to Create a Plan That Brings Results
[ad_1] What Is Content Planning? Content planning is how you define what content you’re going to publish, when, and where. With an effective content plan (sometimes referred to as a “content calendar” or “editorial calendar”), you can prioritize tasks, organize the creation process, and keep track of your progress. Creating a content plan is a […]
The Definitive Guide to Brand Storytelling (+ Free Template)
[ad_1] Successful companies all do one thing really well: tell powerful, compelling stories. Stories are engaging. They help us form connections between ourselves and the storytellers. This creates an opportunity for companies that want to build strong relationships with their audience. The art of brand storytelling promotes the effective communication of your brand story, which […]
How to Launch a Successful Creator Marketing Campaign
[ad_1] Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build brand credibility all in one. Creator marketing is nuanced and disruptive, making it challenging for many marketers to break into. Here we’ll share some […]
12 KPIs for SEO to Track & Measure
[ad_1] Key performance indicators (KPIs) for SEO are metrics that help you evaluate the performance of your SEO efforts. Without defining, monitoring, and analyzing the SEO KPIs that matter for your business, there’s no way to know whether your SEO efforts are successful. Additionally, KPIs for SEO can help set and manage expectations. Using the […]
A Beginner’s Guide to Online Reputation Management
[ad_1] Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions. In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your brand’s […]
Where It Is & How to Find It
[ad_1] What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app). Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior data. Which are helpful for when […]
How to Do Keyword Research for YouTube that Gets You Views
[ad_1] Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for. The better you can target and tailor your videos for your intended audience, the more likely it is that your video will show up in their YouTube searches. And the more likely […]
What Is a SERP? Search Engine Results Pages, Explained
[ad_1] “SERP” stands for “search engine results page.” A SERP is the page that a search engine displays to a user after they conduct a search. Google SERPs typically include seven to ten links to different webpages that are relevant to the user’s query, along with additional information or images. Many SERPs contain paid ads […]