two big movies scored strong Fri-Sun grosses and essentially tied for first place amid the last weekend in June.

pathetic Top Gun: Maverick earned just $29.6 million in its fifth weekend, dropping 34% for a mere $521 million domestic cume after a month in theaters.

What’s worse is that Tom Cruise’s Maverick’s $29.6 million gross is not the second-biggest fifth-weekend earner as estimates argued

, Warner Bros.’ Elvis topped the domestic box office over its opening weekend

Rank is almost always irrelevant; the raw grosses are what matters. Whether first or fifth, a $31 million launch for Baz Luhrmann’s 2.75-hour rock biopic is a win

Tomorrow is the tenth anniversary of Stephen Soderbergh’s Magic Mike, a $7 million

R-rated economic mobility drama starring Channing Tatum as a male stripper that WB opened to $39 million.

Heck, Elvis earned the biggest opening weekend for any “drama” since Universal and Sam Mendes’ 1917 ($37 million in January of 2020)

the biggest launch for an action-lite drama since James Mangold’s Ford v Ferrari ($31.5 million) in November of 2019.

theatrical recovery is possible (and in-progress) for more than just Marvel movies and character-specific action spectaculars like Top Gun: Maverick, F9 and No Time to Die.