[ad_1] You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips […]
Adding Departure Location and Destination Keywords to the H1
[ad_1] Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: This time the majority of our followers were RIGHT! Read further to find out why. The Case Study One important element that is often […]
3 B2B Marketing Strategies to Double Down On
What Are Hreflang Attributes & How to Implement Them
[ad_1] What Is the Hreflang Attribute? Hreflang is an HTML attribute that communicates the language and targeted region of a webpage. It allows search engines to serve the most appropriate version of that page based on the searcher’s country and language preferences. Hreflang is an important international SEO concept. It helps ensure that the right […]
How to Develop a Content Strategy (with Examples)
[ad_1] In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re […]
How to Create a Plan That Brings Results
[ad_1] What Is Content Planning? Content planning is how you define what content you’re going to publish, when, and where. With an effective content plan (sometimes referred to as a “content calendar” or “editorial calendar”), you can prioritize tasks, organize the creation process, and keep track of your progress. Creating a content plan is a […]
6 Principles of High-Converting Landing Pages
[ad_1] High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the web traffic you earn ends up lost because visitors leave without taking any further action. […]
The Definitive Guide to Brand Storytelling (+ Free Template)
[ad_1] Successful companies all do one thing really well: tell powerful, compelling stories. Stories are engaging. They help us form connections between ourselves and the storytellers. This creates an opportunity for companies that want to build strong relationships with their audience. The art of brand storytelling promotes the effective communication of your brand story, which […]
The Cost of Bad Content Marketing
[ad_1] Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy, bad content costs B2B companies $50 billion. And that’s […]
How to Launch a Successful Creator Marketing Campaign
[ad_1] Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build brand credibility all in one. Creator marketing is nuanced and disruptive, making it challenging for many marketers to break into. Here we’ll share some […]